The AlphaTheta Experience Centre Launch
A Landmark Moment for South African DJs
A New Era Begins at Proaudio
The AlphaTheta Experience Centre Launch
A New Era Begins at Proaudio
The AlphaTheta Experience Centre Launch marked a bold new chapter for South Africa’s DJ community. The AlphaTheta Experience Centre Launch set the foundation for unmatched creativity and innovation. The sound of innovation grew louder as Proaudio, South Africa’s home of professional audio and DJ technology, proudly announced the official launch of the AlphaTheta Experience Centre – a dynamic new space dedicated to creativity, connection, and cutting-edge DJ performance.
This milestone marked a defining moment for the South African DJ industry. It united powerful new releases from AlphaTheta – the HDJ-F10TX professional wireless DJ headphones, the DDJ-GRV6 performance controller, the XDJ-AZ all-in-one system, and the revolutionary CDJ-3000X. This newest flagship player redefined professional standards across the world.
The Launch Event
Hosted at Proaudio’s state-of-the-art facility, the launch delivered an unforgettable evening of music, energy, and innovation. Justin Sharneck led the evening as Master of Ceremonies. He guided guests through a lineup that reflected AlphaTheta’s global vision of freedom, creativity, and musical excellence.
Joss Pack, one of South Africa’s most respected audio figures, opened the event. He joined Raf Rettel from AlphaTheta Global, who shared insights into the company’s evolving mission. They highlighted AlphaTheta’s commitment to inspiring the next generation of DJs and creators. Their presence represented unity between international innovation and local expertise.
Guests became the first in Africa to experience AlphaTheta’s newest technology up close. The HDJ-F10TX introduced a new era of performance headphones. It combined luxurious comfort with advanced SonicLink ultra-low-latency wireless technology, offering the accuracy and freedom performers demanded.
The DDJ-GRV6 continued AlphaTheta’s legacy of intuitive, high-impact DJ controllers. DJ Redwood demonstrated its seamless control, powerful pad modes, and advanced Stems integration. This performance confirmed why the controller already turned heads globally.
Next, DJ Avi showcased the impressive XDJ-AZ, an all-in-one system that delivered professional-level performance with no laptop required. Designed for mobility and versatility, it stood as the ideal choice for DJs who wanted to perform anywhere.
Finally, the night crescendoed as Justin Sharneck performed on the incredible CDJ-3000X, paired with the DJM-V10 mixer. Together, they revealed the future of professional DJ setups. They displayed next-generation processors, enhanced waveforms, and expanded rekordbox and OneLibrary integration. These upgrades made performing smoother, faster, and more expressive than ever.
New HDJ-F10TX Giveaway
One lucky guest won a brand-new HDJ-F10TX pair of professional DJ headphones. It was the same model debuted at the event. Every attendee received a raffle number upon arrival. The prize draw took place at the end of the evening. This exclusive opportunity allowed one guest to take home technology that set new global standards.
A Milestone for South Africa
The AlphaTheta Experience Centre event was not just a launch. It marked the start of something bigger. This new space served as a creative hub where DJs, producers, and audio professionals connected, learned, and experienced new technology firsthand.
It stood as a symbol of Proaudio’s commitment to the South African music community. It ensured access to the best tools in the world.
Visit Proaudio today and explore the full story behind this unforgettable event.
#ProaudioSA #SoundPressMagazine #AlphaTheta #AlphaThetaGlobal #PioneerDJ #AlphaThetaExperienceCentre #CDJ3000X #XDJ-AZ #DDJ-GRV6 #HDJ-F10-TX #ProaudioLaunch
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