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The AlphaTheta Story

Our DJ Business began as a division of Pioneer Corporation in 1994 when it released the world’s first commercially available flat-top DJ CD player, the CDJ-500. It was rated highly by top DJs, and as word spread throughout the dance music world, it received much media attention, glowing reviews, and prestigious awards. As part of the team involved in the design of the CDJ-500, I’m still hugely proud of how it was received.

The year 2024 will mark the 9th anniversary since our company became independent from Pioneer Corporation. This year, we’re proud to announce we’ll release new products, under the brand AlphaTheta, that will propel us into the future while maintaining the quality and innovation you’ve come to expect from us. These products will bear the AlphaTheta brand logo, which symbolizes diversity and growth, as well as the merging of different energies that resonate harmoniously.

Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experiences.

As a company, we’ll continue to evolve, create innovative products and services, strive for the development of the music industry, its culture, and take on new challenges.

We look forward to another great year in music and hope our valued customers will continue to support AlphaTheta. As always, everyone at our company will work hard each day, to achieve our mission: One Through Music.

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