IN MUSIC

In a landmark development that is set to strum the heartstrings of music aficionados across the nation, Proaudio has proudly announced its designation as the new official distributor for Gibson Guitars in South Africa.

This groundbreaking partnership not only enhances Proaudio’s already impressive portfolio—which includes industry giants like Pioneer DJ, AlphaTheta, Blackstar Amps, Audio Technica, Nord Keyboards, PowerWorks, HK Audio, and Midas Consoles—but also places them at the forefront of the South African guitar industry.

For decades, Gibson has been synonymous with quality and innovation in the world of music. Renowned for crafting some of the most iconic guitars in history, such as the Les Paul, SG, and the Flying V, Gibson’s instruments have been the choice of legendary musicians spanning various genres and generations.

By bringing Gibson, along with its sister brands Epiphone and Kramer, under its umbrella, Proaudio is not just importing guitars; they are bringing a legacy.

WHAT THIS MEANS FOR SOUTH AFRICAN MUSICIANS

For South African musicians, Proaudio’s new partnership with Gibson represents more than just the availability of high-quality guitars; it signifies a new era of musical expression and possibilities.

Artists now have unparalleled access to a range of instruments celebrated for their rich tones and impeccable craftsmanship. Whether you are a jazz enthusiast bending blues on an Epiphone or a rock and roller shredding on a Gibson Les Paul, the musical dreams you can achieve are limitless.

A NEW CHAPTER FOR DEALERS

The impact of this partnership extends beyond the musicians to the very heart of the musical instrument retail industry in South Africa.

Dealers now have a robust and reliable partner in Proaudio, a company with a proven track record of successful brand representations. This collaboration means that dealers can offer a broader range of high-quality products with the confidence that they are backed by Proaudio’s strong service and support infrastructure.

“As we welcome Gibson Guitars into our family, we are not just offering instruments; we are providing tools for artists to create, inspire, and lead,” says Joss from Proaudio.

“This is a call to all musicians across South Africa—from the bedroom guitarist to the headline artist at the biggest festivals—to explore new sonic territories with some of the best guitars in the world.“

PROAUDIO’S COMMITMENT TO EXCELLENCE

Proaudio has consistently demonstrated its commitment to the South African music scene, not just by supplying premium audio equipment but by cultivating a community that thrives on excellent sound and true musical talent. Their partnership with Gibson is a testament to their dedication to enhancing the musical landscape of South Africa.

Looking ahead, the synergy between Proaudio and Gibson is poised to reshape the musical fabric of South Africa. With Proaudio’s expertise in the local market and Gibson’s iconic status and musical innovation, this partnership is set to elevate the music industry to a crescendo of artistic excellence and commercial success.

For every musician strumming in the quiet corners of their homes to the dealers facilitating the dreams of these artists, the message is clear: The future of music in South Africa just got louder, richer, and more exciting with Proaudio and Gibson.