A Landmark Moment for South African DJs

The Launch Event

Hosted at Proaudio’s state-of-the-art facility, the launch delivered an unforgettable evening of music, energy, and innovation. Justin Sharneck led the evening as Master of Ceremonies. He guided guests through a lineup that reflected AlphaTheta’s global vision of freedom, creativity, and musical excellence.

Joss Pack, one of South Africa’s most respected audio figures, opened the event. He joined Raf Rettel from AlphaTheta Global, who shared insights into the company’s evolving mission. They highlighted AlphaTheta’s commitment to inspiring the next generation of DJs and creators. Their presence represented unity between international innovation and local expertise.

Guests became the first in Africa to experience AlphaTheta’s newest technology up close. The HDJ-F10TX introduced a new era of performance headphones. It combined luxurious comfort with advanced SonicLink ultra-low-latency wireless technology, offering the accuracy and freedom performers demanded.

The DDJ-GRV6 continued AlphaTheta’s legacy of intuitive, high-impact DJ controllers. DJ Redwood demonstrated its seamless control, powerful pad modes, and advanced Stems integration. This performance confirmed why the controller already turned heads globally.

Next, DJ Avi showcased the impressive XDJ-AZ, an all-in-one system that delivered professional-level performance with no laptop required. Designed for mobility and versatility, it stood as the ideal choice for DJs who wanted to perform anywhere.

Finally, the night crescendoed as Justin Sharneck performed on the incredible CDJ-3000X, paired with the DJM-V10 mixer. Together, they revealed the future of professional DJ setups. They displayed next-generation processors, enhanced waveforms, and expanded rekordbox and OneLibrary integration. These upgrades made performing smoother, faster, and more expressive than ever.